Public Relations in India experienced a significant growth in 1990's after LPG. The first to adopt PR were the Indian Railways (Public Sector) and Tata (Private Sector).
Today almost all companies make use of Public Relations activities for building company image and managing crisis. They either outsource the services from Public Relation agencies or they design an in-house Corp-comm. department.
India has noticed various starting points for Public Relations practice. For instance, nearly 2000 years ago kings utilized walls and caves for disseminating their instructions and living style. Then newspapers became the mouthpiece of British for ruling the country. Also newspapers were used to mobilize the public opinion during freedom struggle by the freedom fighters. This has helped shaping the Public Relations industry.
Public Relations in India can be understood by the two factors, i.e. Media and Public Relations & Culture and Pubic Relations. They form the basis of Public Relations in the country.
Public relations in India largely refer to Media Relations. The primary focus of PRO's is mainly the journalist and media companies. The mode of disseminating any news is either press conference or press release. Today the Public Relations activities in India are highly limited to the media coverage.
The media utilized by the Public Sector is mainly Hindi and other regional language newspapers. Whereas the Private Sector relies more on English Dailies.
Public Relations in India is also influenced by the Cultural Factor. India is a country which has diverse culture in every state and city. And the impact of this diversity is easily witnessed in the Public Relations activities.
Public Relations in India is still developing. Many Public Relations agencies are emerging day-after-day. This is a sign of how companies today understand the importance of Public Relations.
No comments:
Post a Comment